Taís Lima

Lead design for MGM Resorts' internal, agent-facing booking tool, including its current redesign. Also support the Commerce team, where I designed the native Dining Booking experience end to end.

Loyalty team: journeys, wireframes, UI and prototypes for MGM Rewards, using gamification to grow membership, during the migration from the Indigo to the Vega design system.

Designed and tested digital services for the public sector. Ran user research end to end: interviews, usability tests, journeys and service blueprints. Co-created the product team's first structured styleguide.

Visual communication for non-profits: branding, copywriting, editorial and digital.

Editorial, print and social media for non-profits.

Advertising campaigns for retail and service clients, contributing to copy and strategy as well.

Led the marketing team and co-created campaigns with the Creative Director, including the rebrand of Dental Gold, one of the largest dental plans in Paraíba.

Visual identities and graphic projects for service and retail companies.

Branding, illustration and interfaces for apps and websites, including the identity, journey and UI of Maple Readers, a gamified English-literacy app for Maple Bear.