Making supplement science readable for a new wellness brand
- Role
- UX and UI, freelance
- Team
- Sole designer, with the brand's dev team
- Timeline
- 2026
- Platform
- Responsive website
- Impact
- Live since the 2026 launch, science pages handed off as HTML/CSS
Challenge
Welz is the supplement brand launched in 2026 by the group behind LIVE!, as part of its move from activewear into a wider wellness ecosystem. It started with Daily Hydration, an everyday electrolyte, and BodyPeptide, a sparkling protein drink. The brand's bet is that the real barrier in wellness is habit, so the site had to make each product easy to understand and easy to keep using.
Approach
I did all the UX and UI: product pages, benefit panels and a science page for each product, where clinical studies become charts a customer can read in seconds. The science pages were delivered as responsive HTML and CSS, ready for the development team.
- Client
- Welz
- Industry
- Wellness and nutrition
- Scope
- UX, UI, Data visualization, UX copy, HTML/CSS handoff
Wellness brands tend to either hide the science or bury people in it. Each science page takes one study at a time and shows what was measured, in whom and for how long, so the benefit and its limits appear in the same chart.
Every claim had to hold up twice: against the source paper and against Brazilian rules for supplement advertising. That constraint shaped the design. A number never appears without its baseline, and the copy says what a study found, nothing more.
