A race-registration app rated 4.8 by 2,000 runners
- Role
- All UX and UI
- Team
- Sole designer
- Timeline
- 2024
- Platform
- iOS and Android
- Impact
- 4.8 on the App Store, 4.9 on Google Play, 100,000+ Android downloads
Challenge
LIVE! is a Brazilian activewear brand with its own street-race circuit, LIVE! Run. The brand wanted its own ticketing app, where runners could sign up for events without leaving the LIVE! world.
Approach
I designed the whole app, UX and UI: finding an event, choosing a city and a distance, registering and paying, plus the area for workouts and training videos.
- Client
- LIVE!
- Industry
- Sports and wellness
- Scope
- UX, UI, Prototyping
Race registration is a checkout with more at stake. Runners choose a city, a distance and a kit, almost always on their phone. The flow had to be short, forgiving and clear about what comes next.
Between one race and the next, the app keeps runners close to the brand with exclusive workouts and videos. That area was designed to feel like the same product as the checkout, so the app is worth opening on days with no event.
